As if aden + anais weren’t already the best thing ever. They have now partnered with (RED)™ which was founded in 2006 by Bono and Bobby Shriver to engage businesses and people in the fight against AIDS. To date, (RED)™ has generated more than $250 million for the Global Fund of fight AIDS, Tuberculosis and Malaria, to support HIV/AIDS grants in Ghana, Kenya, Lesotho, Rwanda, South Africa, Swaziland, Tanzania and Zambia.
Here is a little peak of the cuteness they have created. What better gift to give a new baby than a gift that is helping to save a life elsewhere? As a mom who is obsessed with aden + anais blankets, I can tell you that they last a long time and get softer with every wash. I am going to need to add these to our collection.
Raegan Moya-Jones, Co-Founder and CEO of aden + anais, “The will of a mother to protect her child is one that hits close to home for me. To really maximize the potential impact of our partnership and drive as many contributions to the Global Fund as possible, it was important to me that the new (aden + anais)RED Special Edition Collection include six of our highest-selling muslin products. These are items that newborns love, that toddlers continue to enjoy, and that expecting parents find essential for their baby registry.”
(RED)™ is a division of the ONE Campaign. To learn more please visit,www.red.org.