The moment a woman becomes pregnant, she becomes a mother. She cares for the little sesame seed that is growing inside of her by watching what she eats, walking with a little more caution, going through millions of online polls on whether she should dye her hair or not and so on. When she feels that she is in the “safe zone” of her pregnancy, she shops and spends all the remaining days to come imagining her new baby. What will it look like? Whose eyes will it have? Will it have my nose? Towards the end of her pregnancy, she naturally nests. She organizes, she replaces things, she builds the stroller because she is tired of asking her husband to do it. She washes, folds, unfolds and folds all of the baby’s clothes over and over again while picturing her new baby wearing all of the perfect clothes that she has not only hand picked for it but also cared for by using Dreft.
Whether it is the first baby or the 10th baby, once a new baby arrives, things get crazy. Babies go through a lot of changes within their first few years, leading to different needs for different life stages-especially when it comes to their laundry. Personally, I have two children who have very sensitive skin and while they are 7 and 2 years old, I still use Dreft.
Scent is one of the most powerful memory triggers, that’s science. It’s a fact. I hate doing laundry and that also a fact. The NEW Dreft Blissfulls in-wash scent boosters gives families the baby fresh scent that they love. Safe on all fabrics, these beads help bring back that nostalgic, amazing baby scent (and all those memories) with every wash. When I do my son and daughter’s loads of laundry with Dreft, my mind automatically revisits those first memories that I mentioned above. The shopping, the folding, the organizing and those memories are always pleasant ones. I remember washing their blankets (One of the favorites from Little Me)and the blankets becoming softer and softer after each wash and with that memory comes the very first time they used those blankets and how now, their blankets are frayed and tattered with love.
I have pretty much failed on creating all of my children’s baby books. First child, middle, child, third child, doesn’t matter. None of them are done. I’ve recently told all of my mom to be friends to make sure they download Dreft’s “Amazing Baby Days” app which is not available for FREE on the App store. This one-of-a-kind app helps parents – and parents to be capture the amazing
moments of pregnancy through their baby’s first year and has recently been updated so that moms and dads can make keepsake movies from photos and videos captured within the app!
Whether parents want to swaddle their newborn in fabric washed in gentle, hypoallergenic Dreft Newborn detergent; gently tackle through tough stains while developing babies explore their world with Dreft’s NEW hypoallergenic Active Baby formula; or experience that delicious, nostalgic baby scent with NEW Dreft Blissfulls scent-boosting beads, Dreft is there for every amazing step of the way.
- NEW Dreft Product line-up
- A receiving blanket from Little Me
- Ingenuity Booster Chair
- Aden by Aden & Anis Lovey
- Carters 5 Year Memory Book